To say my career has been unconventional would be an understatement. I’ve held positions and performed work in operations, sales, marketing, HR, Lean Six Sigma, FP&A, and experience management. There was even a time when I was a regular keynote speaker on the customer experience (CX) conference circuit. Why am I mentioning all of this?

Not to pat myself on the back, but rather to set the stage for the premise I’m about to lay...