Privacy Policy

luxepricing.com | Last Updated: 2026-10-24

Luxe Pricing, Inc. ("Luxe Pricing," "we," "our," or "us") operates luxepricing.com and provides the HouseCount RMS and LuxSell URS revenue management platforms for hotels and hospitality venues.

This Privacy Policy explains how Luxe Pricing collects, uses, and protects personal information when we act as a controller in connection with this website, our business relationships, and authorised use of our platforms. Questions? Contact us at legal@luxepricing.com.

1. Who This Policy Covers

This policy applies to personal information that Luxe Pricing processes as a controller in connection with:

• Visitors to luxepricing.com, including prospective hotel and venue clients

• Authorised users who register for or log in to HouseCount RMS or LuxSell URS

• Business contacts who communicate with us regarding our products or services

Luxe Pricing may also process certain personal information on behalf of Hotel Partners as a service provider. In particular, guest reservation data used for pre-stay upgrade offers is addressed in the separate Privacy Notice available at prestay.luxe/privacyPolicy.

2. What Information We Collect

2.1 Information You Provide

• Contact and account information: name, business email address, phone number, company name, job title
• Demo requests and inquiry forms: messages and details you submit through the website
• User account credentials for HouseCount RMS and LuxSell URS platform access

2.2 Information Collected Automatically

• Browser and device data: IP address, browser type, operating system, screen resolution
• Usage data: pages visited, time on site, click-stream activity, referring URLs
• Cookie and tracking data: session identifiers, analytics and advertising identifiers (see Section 7)

2.3 Information from Third Parties

• Publicly available business information about prospective hotel and venue clients
• Event or conference data where we exhibit or present

3. How We Use Your Information

• Respond to demo requests, inquiries, and support tickets
• Provide access to and support for our revenue management platforms
• Send product updates, newsletters, and marketing communications (with opt-out available)
• Improve our website and services through analytics and internal research
• Comply with legal obligations and protect against fraud or abuse
• Manage our business relationships with hotel and venue clients and partners

We do not sell personal information to third parties. We do not use your information for automated decision-making that produces legal or similarly significant effects without human review.

4. Legal Bases for Processing (EU/UK Visitors)

Luxe Pricing does not have an establishment in the European Union or the United Kingdom. EU and UK visitors may access this website, and to the extent that constitutes offering services to EU/UK residents, GDPR and UK GDPR apply under Article 3(2).

We process your personal information on the following lawful bases:

For questions regarding the processing of personal data, data subjects may contact Luxe Pricing’s DPO Office at legal@luxepricing.com.

The DPO Office may be contacted for privacy-related requests, including access, correction, deletion, objection, restriction, portability, consent withdrawal, and other data protection inquiries.

5. How We Share Your Information

• Service providers: companies that help us host infrastructure, support our platforms, process payments where applicable, and run analytics, under contractual data protection obligations
• Infrastructure provider: data is hosted on Amazon Web Services (AWS) in United States region(s)
• Professional advisors: legal, tax, and accounting firms under confidentiality obligations
• Law enforcement or government bodies: where required by law or valid legal process
• Business transfers: in connection with a merger, acquisition, or sale of assets

Where Luxe Pricing processes personal information on behalf of a Hotel Partner, the applicable services agreement and data processing terms govern that processing.

We do not sell your personal information and do not share it for third-party advertising without your consent.

6. International Data Transfers

Luxe Pricing is based in the United States. Personal information may be stored and processed in the United States, including through AWS infrastructure located in United States region(s).

Where required by applicable law, we use appropriate safeguards for international transfers, including the European Commission Standard Contractual Clauses and the UK Addendum or other approved transfer mechanism, as applicable.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for the following purposes:

• Necessary services and preferences: security, form delivery, requested services and remembering cookie choices. These may use cookies or browser storage even when optional cookies are declined.
• HubSpot: website forms, chat and, with the relevant consent, visitor analytics. Browser identifiers can be associated with a contact when a visitor identifies themselves through a form or chat.
• Google Analytics and Google Tag Manager: website measurement and tag management. Google consent settings control analytics and advertising storage; depending on configuration, limited cookieless measurement may occur when consent is declined.
• Embedded services: content and widgets from providers such as YouTube and Hotel Tech Report may contact those providers and use their own technologies when loaded.
• Advertising technologies: where enabled, advertising tags may measure campaigns and support audience creation subject to the applicable consent choices. Accepting cookies does not subscribe you to marketing emails.

Use Cookie settings in the footer to reopen your choices. You can decline optional categories or change a previous choice. Necessary services remain available, and submitting a form is separate from consenting to analytics or advertising. You can also manage cookies through your browser.

We honor Global Privacy Control (GPC) browser signals as opt-out requests under CCPA/CPRA and applicable US state laws. Our HubSpot consent banner is configured to respond to GPC signals. For privacy requests or questions about a service's tracking, contact legal@luxepricing.com.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining business relationships, complying with legal obligations, and resolving disputes. When information is no longer needed, we securely delete it.

We apply retention periods that reflect the type of information, the purposes for which it was collected, and applicable legal requirements. Specific retention periods for website visitor data, platform user accounts, and marketing contacts are available on request.

9. Your Privacy Rights

• Access: request a copy of the personal information we hold about you
• Correction: request correction of inaccurate or incomplete information
• Deletion: request erasure of your personal information, subject to legal retention requirements
• Data portability: receive your data in a structured, machine-readable format
• Objection: object to processing based on our legitimate interests
• Opt-out of targeted advertising: opt out of the sharing of your data for targeted advertising
• Withdraw consent: where we rely on consent, withdraw it at any time

To exercise any of these rights, submit a Data Subject Access Request (DSAR): https://luxepricing.atlassian.net/servicedesk/customer/portal/38

You may also contact us at legal@luxepricing.com. We will respond within 30 days (GDPR/UK GDPR) or 45 days (CCPA/CPRA). If you are in the EU or UK and are dissatisfied with our response, you have the right to lodge a complaint with your local supervisory authority.

10. US State Privacy Rights

Residents of California, Colorado, Connecticut, Virginia, Texas, and other US states with comprehensive privacy laws have additional rights including the right to know, delete, correct, and opt out of targeted advertising. We do not sell personal information as defined under CCPA/CPRA.

Submit a DSAR: https://luxepricing.atlassian.net/servicedesk/customer/portal/38

11. Children

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. Contact legal@luxepricing.com if you believe we have inadvertently done so.

12. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated through the website or by email. The date at the top reflects when it was last revised.

13. Contact Us

Luxe Pricing, Inc. | 2831 St. Rose Parkway, Suite 200, Henderson, NV 89052, USA

Email: legal@luxepricing.com | Phone: +1 (888) 711-8148

DSAR Portal: https://luxepricing.atlassian.net/servicedesk/customer/portal/38