Most American hotel markets entered 2026 facing the uneasy reality of slowing demand and rising costs. Phoenix at first glance did not appear to be one of them. The number at the center of the Phoenix hotel market that makes the situation feel more stable and coherent than it actually is is RevPAR, roughly $119.
On paper, it looks reassuring. Not spectacular, not alarming. A large Sun Belt market continuing to grow, absorb...
