Reno has always been a quieter market than its Nevada neighbor to the south. For years it has lived in Las Vegas' shadow. If Nevada was having a good year, most people assumed the story started and ended on the Strip.
The numbers have been pointing somewhere else.
Reno Occupancy Rates Are Climbing Across All Hotel Segments
Occupancy has increased across the board, and not just during obvious peak periods. More importantly, this...