San Diego has one of the most diversified travel markets in the country. Between the year-round weather, the beaches, major medical and biotech conventions, life sciences business travel, Comic-Con, and steady military demand, the hotel sector has plenty driving it. According to CoStar, in 2025, more than 32 million people visited the city. Hotels ran above 73% of occupancy, and ADR hovered around $213. Those are solid numbers...
