In 2023, Taylor Swift’s Eras Tour delivered one of the largestmoving compression events of all time. It was a financial juggernaut thatstimulated local economies and brough out multi-night compression, extendedlength of stay, and ADR levels that rivaled Super Bowls and global summits.

As BTS prepares for a highly anticipated return to touring, everyhotel has to ask themselves the same question. Will we see a similar spike...