Large Integrated Resort Hotel URS

Optimizing Upgrades: A Las Vegas Resort Case Study

In the dynamic hospitality industry, a 1,500-room incorporated resort in Las Vegas, equipped with a robust revenue management team, relied on static pricing and ad hoc methods for its upgrade program. This approach lacked data-driven precision, limiting strategic growth. This case study shows how the resort optimized upgrade offers with the same rigor as room pricing, enhancing revenue without impacting guest check-in times or front desk performance.

Understanding Upgrade Optimization in Resorts

Revenue management thrives on data-driven decisions to maximize profitability. While the Las Vegas resort excelled in dynamic room pricing, its upgrade program used fixed prices and inconsistent methods, missing opportunities to boost revenue. Leadership sought to apply advanced analytics to upgrade offers, ensuring precision while maintaining efficient check-in processes and front desk operations.

Key Benefits of Optimized Upgrades

  • Increased Revenue: Data-driven pricing tailors upgrade offers to guest preferences, capturing higher margins.
  • Enhanced Guest Experience: Personalized upgrades improve satisfaction and loyalty.
  • Operational Efficiency: Streamlined processes maintain fast check-in times and front desk performance.
  • Strategic Advantage: Analytics-driven upgrades align with market trends, strengthening competitiveness.

By leveraging data to refine its upgrade program, the resort unlocked new revenue streams while preserving operational excellence and guest satisfaction.

The Solution

The resort partnered with Luxe Pricing to elevate their upgrade strategy. LuxSell was deployed at the front desk to deliver automated, optimized upgrade offers. The system was integrated with Agilysys LMS for seamless operation. Luxe Pricing provided comprehensive training for all front desk team members, and an initial performance review helped ensure success from the outset.

The Outcome

Upgrade revenue increased by 50%. Consistent gains were seen across all front desk agents. Check-in times were reduced, and agent performance remained stable. The resort saw progress across all success metrics.