To say that the last five years have been transformative would be an understatement. From evolving geopolitical dynamics to advancements in technology and everything in between, the world today is vastly different from what it was in 2020.
For hoteliers, the last demi-decade has taught us that the old playbook for revenue management is no longer effective. Market shocks catalyzed by the pandemic, the volatile ebbs and flows of...
